Sometimes it's hard to remember, that not only Microsoft make Windows Phone devices. HTC make one too, so they quickly talked about some universal Windows Phone 8.1 updates. These include UK now having Cortana, creation of folders, and interestingly the creation of a private VPN connection when connecting to wifi, for additional security when connecting to public wifi.
They then focused purely on Lumia devices. Firstly, there's a new Denim update which will be rolled out through the range this year which mostly revolved around small improvements to the camera photos and also activating the camera. It also include voice activation for Cortana, so it becomes similar to Google's 'OK Google'.
Microsoft want to create 'flagship' devices at a lower price point. With that in mind, they created the Lumia 830 (€330). It has a Snapdragon 400 quadcore processor, 1GB RAM, 16GB internal storage (expandable to 128GB), 5" 1280x720 display, 10MP Pureview rear camera, 0.9MP front camera. To be blunt, it's not flagship specs, and is firmly planted in the lower end of mid-range of Android handsets. It has to be noted that the audience needed to be prompted to give any applause.
They then went on to talk about the Lumia 730 / 735. Whilst the 735 will be available for €219 and come with LTE, the 730 will be a dual sim version without LTE. Otherwise they are the same. Of key interest is the 5MP front camera with a 24mm lens. It gives a wider angle shot, as demonstrated in a rather bizarre attempt to recreate the Ellen selfie. Unfortunately, it wasn't a very fair comparison, and was a bit tedious...
Spec wise, it comes with a 4.7" 1280x720 display, 1GB RAM, 8GB internal storage (expandable), Snapdragon 400 processor and a 2200mAh battery. That's not too bad for the price.
Microsoft will also include 3 months unlimited Skype subscription and 15GB One Drive for the new Lumias. Not exactly generous.