Oh I dunno. The hardware may not have been anything special (it wasn't anything bad either, pretty good actually for low-to-mid-range gear) but delivering "pure Android" and guaranteeing software updates for 2 years (including the possibility of monthly security updates) is offering something different to the status quo (ie. bloated Android or half-arsed loaders, and very irregular - possibly even no - updates)? If Nokia (or do we call them HMD, I'm so confused!) are able to deliver on their promise (and as we are aware, manufacturers being able to deliver frequent and timely software updates is not made any easier by the networks) then they're close to being the new Nexus (RIP). However I suspect it might be a promise they struggle to keep, mainly because of the networks. I wish them luck though, because I'd happily forgo the very latest whizz-bang hardware for guaranteed software updates (though hopefully, eventually, Nokia can deliver both!)

Nokia 3310 to be re-launched at MWC 2017 http://venturebeat.com/2017/02/13/hmd-global-will-launch-the-nokia-3-5-and-6-at-mwc-plus-a-3310-homage/

Jolla will be there and are teasing some exciting announcements - my guess is a new partnership deal with a North Korean mobile phone manufacturer.