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EE is the Worst Retailer in the UK

    Just a week after OFCOM revealed that it received the most complaints from EE customers, Which? has done a national retail survey which makes uncomfortable reading for EE.

Which? 's latest survey showed that whilst companies like Lush and John Lewis do well in customer service, EE is the worst out the 100 UK companies they researched. From personal experience, it's hard to argue with the results. It's harder to know which is less likely, getting served by a member of staff, or getting an intelligent answer as staff simply don't seem to care and show their contempt for customers disrupting an otherwise pleasant day doing nothing and getting paid for it.

This does leave the question of what BT should do with EE when they complete the purchase. One suggestion is that they should sack all EE staff, management and executives. It doesn't seem that beyond offering the largest 4G network, that EE is able to offer customers anything else.


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I can't imagine why I'd ever want to go into a mobile phone store, EE or otherwise!

My advice to BT would be to close 'em all down and concentrate on having a very good web presence. Maybe run EE concessions in existing BT stores, airports etc.

I've only ever dealt with EE (SIM-only business account) over the telephone and the Scottish call center reps have always been very good.

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Phone shops are still useful for most people. It's a chance to see what there is, get some advice and also help when things go wrong. Just a shame EE stores are so bad. I've been cursing my local stores for years and wishing bad things to happen to the staff there. Seems I not alone....

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"See what there is" - I'd use the internet for that, although I suppose some people like to go along and fondle devices before purchase. Asking for advice and help is part of the problem, isn't it?

I dunno, I just wonder if EE having their own shops is entirely necessary these days - when you look at a high street and see an O2 shop next to an EE shop next to a 3 or Vodaphone shop you do have to wonder if it's a complete folly on the part of the operators.

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"See what there is" - I'd use the internet for that, although I suppose some people like to go along and fondle devices before purchase. Asking for advice and help is part of the problem, isn't it?I dunno, I just wonder if EE having their own shops is entirely necessary these days - when you look at a high street and see an O2 shop next to an EE shop next to a 3 or Vodaphone shop you do have to wonder if it's a complete folly on the part of the operators.

There is some truth in this. Some more forward thinking networks can see the shift in buying patterns and are aiming to invest more in web sales. Its a small but growing portion of the sales channels. Right now there is a lot of inertia to high street stores, the 1st destination for most people still. But web and telesales are growing their share of business. 

Retail stores are costly and expensive, although the do have a place, just not to the over represented level they are currently at. 

 

Again it will take time. 

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This is so typical of corporate Britain.

 

Employ the cheapest untrained staff with the sole intention of ripping the arse out of the customer and this is what you get.

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